In Mexico, child sexual abuse is a problem of epic proportions, but Mexicans have been normalizing it; it is the country with the most cases worldwide (Save the Children, April 2023). Also, in Acapulco 7 out of every 10 girls and adolescents are survivors of some type of violence (INEGI). Mexico ranks first in child sexual abuse (Save the children. April 2023). In Guerrero, 20% of cases of pedophilia with sexual tourism occur. (El Sol de Acapulco; Nieves, H. 2023, February 19). 20% of international tourist trips are made with the objective of having sexual relations.
At the same time, when we talk about natural disasters like earthquakes, tsunamis & hurricanes, Mexicans are the first to unite to help the affected areas and that support always comes from civil society to rebuild everything.
Thinking about this, we believed that the best way to generate awareness about this important issue and to rebuild the shelter destroyed by the Hurricane was to use the analogy of two great forces that have the power to destroy lives, while at the same time appealing to the strength of Mexicans to rebuild what the hurricane of child sexual violence destroyed in its wake.
Ficha Técnica
Anunciante: Reinserta
Producto: Institucional
Título: Huracán
Agencia: Grey México
Grey Global Head of Creative Excellence: Maru Sokolowski
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Sr. Creative Manager: Catrina Ramos
Grey Global Craft Partner: Costanza Rossi
Grey Global Producer: Emiliano Alvarenga
CEO: Coral Arnedo
CCO: Alexis Ospina
ECD: Mauricio Guerrero
Dirección Creativa: Gerardo Vila, Mauricio Sanchez, Mario Berber
Art Director: Francisco Escalante
Copywriter: Gerardo Vila
Head of Production: Julieta Napoli
Client: Saskia Niño de Rivera
Production Company: ORIENTAL FILMS
Director: Garra – Iris Valles – Alex Olten
Executive Producers: Mauricio Clavijo – Michelle Lacoste
Director of Photography: Pedro Luque
Line Producer: Karina Santiago
Art Direction: Amilcar Espadas
Production Coordinator: Daniela Lopez
Vestuario: Natalia Brinkman
Special Effects: Luis Ambriz
Post Production: Alicia Ortega – Pedro Aragón
Music: Papa Music
Sound Design: Matias Laney
Direct Sound: David Fournier
Vfx: Daniel Soci – Warriors Vfx